JD Beauty Group, the parent company of WetBrush, has announced its acquisition of Bio Ionic professional electrical beauty appliances. Focused on building a well-rounded product offering of hair brushes, electrical appliances and liquids, the acquisition rounds out JD Beauty’s existing brands. Bio Ionic will continue as a leading, global professional-only brand under JD Beauty.
“I am thrilled to have this well-respected and established professional brand join the JD Beauty family. It is our mission to continue and grow the wonderful heritage that Fernando Romero started. We will work closely with our professional partners to bring the best in product innovation, inventory management and new exciting marketing opportunities domestically and internationally,” says Jeffrey Davidson, CEO of WetBrush.
Fernando Romero, founder of Bio Ionic adds, “We are so pleased to pass the baton to JD Beauty Group, whose support signifies an exciting chapter in our company’s history. Their invaluable resources and insight will undoubtedly grow the Bio Ionic name in the professional beauty industry.”
The acquisition was completed in partnership with Topspin Partners, a private equity firm and the majority owner of JD Beauty, and Deerpath Capital Management, who provided financing for the transaction.
[Image: Repost @bioionicla]