Canfield Beauty, a leader in skin imaging systems, launched NEXA, a skin imaging solution created to enhance the in-store customer experience. Sold as the NEXA Studio, beauty retailers or brand consultants receive a versatile handheld NEXA compact and photo booth. The compact allows for quick, in-aisle or at beauty counter skin analysis, while the photo booth allows for a more in-depth reading. Both yield information that helps consumers find customized skincare solutions and product recommendations. And the analysis can be accessed post store-visit by customers through the NEXA portal.
The NEXA studio allows for a greater level of service and the ability to develop an engaged and loyal following. It provides high-quality, meaningful skin images, assessing up to eight unique skin features, including wrinkles, pores, texture, subsurface red areas and brown spots. And its patented technology enables better, more standardized lighting, providing a superior quality image than today's selfie-based applications and programs.
"Canfield Beauty is the natural next step in leveraging our expertise to benefit a new customer segment," said president Doug Canfield. "And, NEXA will provide the beauty industry with the tools to create a higher level of customer interaction and service."
Designed specifically for retail consultations, NEXA provides beauty retailers and beauty manufacturers who offer in-store education with the versatility needed to both initially engage customers and cultivate long-term customer relationships with the connected consumer. "We listened to beauty companies looking to attract business to their retail store locations and developed a solution that would reinvent the in-store consultation," said product management director Diana Ordonez. "Offering anytime, anywhere omnichannel imaging solutions, the NEXA platform is the first of its kind."
Philosophy skin care is one brand that has leveraged NEXA to strengthen their customer relationships. "The NEXA allows for instant yet meaningful consultations in our wellbeing workshop stores and at counter," said Philosophy skin care’s vice president of global education and events, Catherine Barber. "Philosophy has been working with Canfield for more than seven years now, and the launch of NEXA has enabled us to connect with our customers in yet another new way. We're also able to reconnect with our clients when their results and routine are emailed to them directly, extending the brand conversation beyond the consultation."
"Quality images lead to a better quality assessment," added Ordonez. "If you can see the real story of your skin, its strengths and its weaknesses, you have a much better chance of meeting your skin health goals."
With retail stores more challenged than ever, Canfield Beauty will continue to innovate solutions to enhance the in-store experience. "Brick and mortar retail stores know that they need to change to better meet the needs and shopping styles of today's consumers," added Ordonez. "Canfield Beauty is focused on helping them do just that, providing high-quality innovative tools that evolve with and for the next generation retail consultation."
[Image via Canfield Beauty]