Though the world first came to know her as the talented makeup artist and social media star behind Makeup By Lilit, Lilit Caradanian has since solidified herself as a tour de force in the beauty industry with her cosmetics line, Elcie Cosmetics (a play on her name’s initials, L.C.). Despite Elcie being a new brand, it’s already garnered a lot of attention among those looking to achieve a flawless face and glowing complexion.
“The line was founded in 2014 and officially launched at the 2015 IMATS in Los Angeles,” Caradanian says. “My inspiration was to create a line that everyone can use — from pro artists to average consumers. I wanted to simplify the industry and create products that were easy to use, high quality and affordable. I am so in love with faces and enhancing one’s natural beauty that I wanted a line to showcase exactly that.”
RADIANT SKIN IS IN
Caradanian’s love of makeup was an act of kismet, as she serendipitously fell into her career after discovering and igniting her thirst for art. “My passion for makeup started about 15 years ago, when I was still juggling a full-time job, all while being in school, receiving both my bachelor’s and master’s degrees,” she says. “I fell in love with the art very quickly, and merely on accident, after my friend and I decided to sign up at a makeup school for fun. Soon after, I found makeup artistry to be my passion, as it naturally became my career of choice.”
Caradanian started to grow her following as a go-to makeup artist on social media and YouTube known as Makeup By Lilit, and even opened a studio in Sherman Oaks, California, called Lilit’s Make Up Studio. She began learning the ins and outs of the industry and constantly tested and reviewed new cosmetics coming out. Yet, she still felt there was a void in the market for just what she was looking for. Though other cosmetics were offered in endless varieties, colors and formulas, there wasn’t a foundation that was ideal for her and her clients.
Continue reading how Caradanian developed a user-friendly and approachable skin line that's still luxurious and high-end, plus her thoughts on the importance of knowing your audience in our September digital edition!
[Image courtesy of Elcie Cosmetics/background image: Getty Images]