How big is the overall U.S. haircare appliances business? Sales of flat irons/straighteners, hair dryers, specialty stylers and curling irons/brushes to consumers reached $1.318 billion for the 12-month period that ended in August 2014, Beauty Store Business has learned from The NPD Group.
The figure is for haircare appliances sold in retail stores (beauty stores, department stores, drugstores, national chains, mass merchants, specialty stores, groceries, discount stores, warehouse clubs and hardware/home centers) and direct to consumers, according to The NPD Group and its syndicated Consumer Tracking Service for Small Personal Care Appliances.
And that's a 3% increase over the prior 12-month period that ended in August 2013, reported The NPD Group, which provides global information and advisory services to drive better business decisions.
Other relevant data from The NPD Group released to BSB:
- Specialty stylers totaled $304 million in the most recent 12-month period, up 24% from the prior 12-month period. That's about 23% of the overall market dollar share.
- Curling irons/brushes totaled $261 million in the most recent 12-month period, up 10% from the prior 12-month period. That's about 20% of the overall market dollar share.
- Hair dryers totaled $363 million in the most recent 12-month period, up 4% from the prior 12-month period. That's about 28% of the overall market dollar share.
- Flat irons/straighteners totaled $390 million in the most recent 12-month period, down 12% from the prior 12-month period. That's about 30% of the overall market dollar share.
"Innovation is key to driving sales growth for haircare appliances, stimulating demand at relatively higher price points," Debra J. Mednick, executive director and home industry analyst for The NPD Group, told BSB. "Given the celebrity-inspired trends of wavier hair, women and girls have migrated toward tools that help achieve these looks—as opposed to the super-straight styles popular just a few years ago."
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