dpHUE, a ground-breaking and prestige at-home hair color and care line containing unique ingredients like apple cider vinegar is now in 850+ Ulta Beauty Stores.
"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," says Julie Tomasi, Ulta Beauty senior vice president of merchandising. "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want. dpHUE's collection of salon quality haircare products is a welcomed addition and offers solutions to deliver high-performance results."
Founded in 2011 by Donna Pohlad, dpHUE was created to make at-home hair care more convenient for busy consumers.
"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon. I knew there were countless women out there sharing my frustration and needed another option—one that would bridge the gap between salon quality products and those available in the mass market," says Donna Pohlad, CEO and founder of dpHUE.
The Apple Cider Vinegar Leave-In Therapy is dpHUE's newest product which will be available in Ulta along with dpHUE's core collection.
For more information, visit www.ulta.com.