As of May 1, JCPenney has begun introducing Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding JCPenney's reach as a premier destination for beauty.
Since the exclusive partnership launched in 2006, more than 500 JCPenney stores now feature a full-service SEPHORA offering.
"SEPHORA is one of the most powerful and exciting beauty concepts in the world, and we want to leverage that reputation to drive the growth of SEPHORA inside JCPenney. SEPHORA is not only an important part of our center core strategy, but also a differentiator that helps set us apart from the competition," said Ivy Spargo, senior vice president and general merchandise manager for SEPHORA inside JCPenney. "With the addition of these locations, we are providing clients with a unique and compelling in-store beauty experience, while generating a wealth of cross-shopping appeal."
Each SEPHORA inside JCPenney is located prominently within the center of the store and offers a unique open-sell environment encompassing 2,200 to 2,600 square feet. Customers are encouraged to touch, smell and sample products, as specially trained beauty consultants offer a completely non-biased approach when recommending brands.
In addition to the grand openings, six existing SEPHORA inside JCPenney shops will expand to meet the high customer demand for prestige cosmetics and beauty products. Expanded locations will represent an average of 3,000 total square feet of space dedicated to SEPHORA merchandise and SEPHORA Beauty Studio, where clients receive complimentary mini-makeovers.
"Working with JCPenney has proven to be a valuable partnership that represents one of our largest growth initiatives in the U.S.," said Satish Malhotra, executive vice president for SEPHORA inside JCPenney, Canada and Latin America. "With our one-of-a-kind beauty collaboration, we are able to reach more markets where SEPHORA does not exist and introduce prestige makeup, fragrance and skincare brands that may not be available in many of these cities."
Below is the list of planned openings and expansions for 2015.
New SEPHORA inside JCPenney stores opening May 1:
Nogales, AZ—Mariposa Mall
Tucson, AZ—Tucson Mall
Rogers, AR—Pinnacle Hills Promenade
Merced, CA—Merced Mall
Aurora, CO—Southlands Shopping Center
Manchester, CT—The Shoppes at Buckland Hills
Miami, FL—Southland Mall
Jensen Beach, FL—Treasure Coast Square
Tampa, FL—Westshore Plaza
Newnan, GA—Newnan Crossing
Idaho Falls, ID—Grand Teton Mall
Washington, MO
Raleigh, N.C.—North Hills Shopping Center
Greenville, N.C.—Greenville Mall
Johnson City, N.Y—Oakdale Mall
Tulsa, Okla.—Tulsa Promenade
Knoxville, TN—West Town Mall
Waco, TX—Richland Mall
Wichita Falls, TX—Sikes Senter Mall
South Jordan, UT—The District
Roanoke, VA—Valley View Mall
Vienna, W.Va.—Grand Central Mall
Madison, WI—East Towne Mall
Expanded SEPHORA inside JCPenney locations debuting on May 1:
West Covina, CA—Westfield West Covina
Santa Ana, CA—Main Place Mall
Orlando, FL—The Florida Mall
Toms River, N.J.—Ocean County Mall
Scranton, PA—Viewmont Mall
Houston, TX—The Shops at Stone Park
New SEPHORA inside JCPenney stores opening this summer:
Parma, OH—Parmatown Mall
New SEPHORA inside JCPenney store opening this fall:
Cedar Rapids, IA—Westdale Mall
[Image courtesy of Sephora]