More than half of women agree that their mother taught them their first beauty routine, and many still incorporate those beauty routines into their lives today, according to new research by Unilever's Dove, maker of the Dove Beauty Bar.
While today’s society is often dominated by celebrity culture, or viewed as such, the study unveils that it is the real relationships in a woman’s life that leave the strongest lasting beauty impression. Three times as many women said their mothers influenced their beauty routines than say celebrities have, and 84% of women trust the women in their lives over celebrities for beauty tips and advice.
The study shows the impact that these women—mothers, sisters, daughters and friends-have on each other’s relationships with beauty. From the tips they follow, the routines they practice and the advice they trust, women turning to each other positively influences their perceptions of beauty. In fact, nearly three quarters of women believe that the women in their lives have had a positive impact on how they view their personal beauty.
More specifically, Dove’s findings show:
- 53% of women agree that their mother taught them their first beauty routine
- 82% of mothers agree that they make it a priority to teach their daughter(s) a healthy beauty routine
- 72% of women believe that the women in their lives have had a positive impact on how they view their personal beauty
Beginning May 4, Dove will call on its community to share their own #BeautyStory and celebrate the real women that have inspired them. Throughout the week, leading up to Mother’s Day, followers and fans of the brand’s social channels will be prompted to celebrate the different women in their life from their aunts to their sisters to their best friends.The socially driven campaign will culminate on Mother’s Day where women will have the opportunity to pay homage to their mothers and the beautiful lessons they taught them.
The "Dove Beauty Stories: Four Generations" campaign and film also recently launched. It encourages women to honor the women in their lives that have taught them how to live beautifully. In celebration of the iconic Dove Beauty Bar, the campaign is set to inspire the next generation with the lessons, tips and advice they have learned through the power of storytelling.
[Image and video courtesy of Dove]