Palladio Beauty Relaunches

Palladio Beauty Group is embarking on a global relaunch, featuring fresh product packaging, and an updated logo and tagline, as part of an aggressive strategy to reposition the brand and grow sales in 2015.

The rollout of Palladio’s new direction is the beginning of several branding initiatives to significantly increase global reach and enhance the
 positioning of its beauty products, while maintaining its value proposition of high quality cosmetics at an affordable price point.

The well-established maker of color cosmetics for the 
savvy beauty-lover is undergoing its makeover under leadership of president Tom Winarick. The brand is expanding its existing stable of offerings with clever new makeup solutions for the modern-day consumer, as it continues to seek gains in market share among its
competitors.

“With the value beauty segment exploding globally, we are bringing the brand to the next level where we can compete with any brand regardless of price point,” said Winarick. “Our new look is modern, glam and sexy. It clearly raises the perceived value of the products and will appeal to the global consumer.”

The brand’s new launch plan includes an aggressive total of 82 SKUs in 2015; created with a focus on trend, fashion and fun that will add a whimsical element to the brand. The fresh packaging design and products are scheduled to roll out beginning January 2015, 
along with the new logo and tagline. 


A sleeker, upscale design is also in store, adding a dose of freshness and
whimsy to the brand. Under the relaunch, modernity will also be reflected in the updated tagline. Palladio once defined itself as “Herbal & Vitamin Enriched,”
but will now use the phrasing “Botanical & Vitamin Infused.” The new language more accurately conveys the core beliefs of the line and its individual approach to formulation.

Its new logo will also emphasize a fresh aesthetic. “We wanted to maintain our emphasis on making products that are beneficial to the skin, while
adding a glam factor,” added Winarick. “We are committed to driving brand awareness for Palladio’s Beautiful & Beneficial stance with our rejuvenated brand communication.”

Palladio anticipates that the enhanced launch strategy and re-branding will result in expanded retail presence with strong visual impact that pops at point of sale. Brand executives look to increase domestic same-store sales by a minimum of 30% while dramatically broadening the brand’s international distribution, which already covers more than 50 countries worldwide.

This is the first time the brand has made changes to its logo and packaging since it launched in 1985. Palladio’s new branding initiatives do not stop at the consumer. “We believe in our partners and look to support sales through promotional programming, marketing, and our own investment in public relations,” said Winarick. At point of sale, product displays will be updated with the new brand elements. 


[Images courtesy of Palladio Beauty]