An average of 34% of consumers buy more online in winter than at other times of the year, according to the participants of a survey conducted by One Hour Translation in eight key world markets during the latter half of January 2015.
The country breakdown is as follows:
- United States and the Netherlands: 36% purchased more online in winter
- United Kingdom: 43% bought more online in winter
- Japan: 27% buy more in the winter months
- Italy: 23% buy more in the winter months
- Germany: 32% buy more in the winter months
- Canada: 44% buy online more heavily in January and February
- Australia: 34% buy more in the winter months
"The results of our new survey are extremely clear: Companies selling online are well advised to concentrate their efforts in increasing online sales in the first quarter of the year, immediately after the Christmas period," said Ofer Shoshan, co-founder and CEO of One Hour Translation. "As the world's largest online translation agency, One Hour Translation is well-equipped to advise customers on this issue and to help them increase their online sales in the peak-demand winter period, as well as at other times of year."
An average of 46% of all participants responded that their online purchasing was steady throughout the year, as follows:
- 56% in Japan
- 55% in Italy
- 53% in Australia
- 48% in the United States
- 47% in Germany
- 42% in the United Kingdom
- 41% in the Netherlands
- 29% in Canada
An average of 15% of respondents answered that they did not buy more online in winter than at other times of the year, as follows:
- 20% in the Netherlands
- 19% in Germany
- 17% in Canada
- 13% in the USA, the United Kindgom and Japan
- 12% in Italy
- 10% in Australia
Only 5% of all participants said that they did not purchase online at all:
- 10% in Canada and Italy
- 4% in Japan
- 3% of participants in the United States, Australia and the Netherlands,
- 2% in the United Kingdom and Germany
The survey results follow the results of a One Hour Translation survey completed in the fourth quarter of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and French-speaking Canadians. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of French-speaking Canadians and no less than 90% of Japanese people.
The survey’s statistics concerning online purchasing habits of in the winter cover January through February in seven countries, and June through August in Australia. The survey was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents, 100 from each of the following countries: the United States, the United Kingdom, Australia, Canada, Italy, Germany, the Netherlands and Japan.
[Image: www.gettyimages.com / kri_mar]