On September 18, Allure honored Madison Reed’s Light Works At-Home Balayage Hightlighting Kit with the publication’s Best of Beauty Breakthrough Award.
The award recognizes innovative and revolutionary beauty routines that exhibit uniqueness in ingredients, technology or design.
Madison Reed is an at-home hair-color company founded in 2013, which focuses on delivering quality hair color formulas with enriched ingredients—such as argan oil, keratin and ginseng root—saving busy women the time and cost of a salon visit.
The award-winning at-home highlighting kit provides the same two-step salon process of lightening and toning that gives it the natural-looking balayage effect one would obtain at a salon. The formula contains no ammonia or harsh odor and features a powder-free clay-based cream lightener to reduce mess, a bond Building Cleansing Treatment that strengthens highlights and a wishbone balayage applicator that enhances the natural look.
The CEO and founder of Madison Reed, Amy Errett, said, “In everything we do, Madison Reed wants to improve the client coloring experience. With the introduction of Light Works, we reinvented highlighting and made it attainable for women to achieve 'lived-in' highlights for hundreds of dollars less than you'd spend at a salon.”
For more information, visit madison-reed.com.
