Today, it's difficult to imagine a time when the words "natural" or "organic" seemed to scream "poorly performing" when it came to beauty products. But how the times have changed! And well before everyone was hopping on the all-natural bandwagon, Giovanni Cosmetics (giovannicosmetics.com) was innovating in this very category, making the terms "high-performance" and "all-natural" not only symbiotic, but synonymous.
Since its founding in 1978, Giovanni Cosmetics has been a pioneer in the natural category, and it's currently the No. 1 natural-haircare brand in the country. Accordingly, president and CEO G. James Guidotti keeps his finger on the pulse of this segment - and he recently sat down with Beauty Store Business to share his thoughts on its history, growth, and future as demand continues to rise.
Continue reading this story in Beauty Store Business'January Digital Edition.
[Image: Armando Sanchez]
