Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target.com. Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online. Guests can virtually try on any makeup—without the mess. The technology is also available in 10 Target retail stores via digitial screen in the beauty department. There are plans to roll out more later this year.
While Beauty Concierge representatives already assist guests in-store, now they are available online with the new text-to-get beauty advice service. Guests simply text “BeautyChat” to “Target” on their smartphone device to receive speedy responses from a Beauty Concierge representative.
Additionally, very soon, Target plans to launch Beauty Chat on Target.com. When browsing cosmetics or skincare pages, a chat icon will appear when the service is available and a Beauty Concierge rep will provide answers in real time.