Transparency Market Research has estimated that the global dry shampoo market will expand at a CAGR of 6.2% between 2017 and 2022. They predict that this expansion will take the market to become US$4.110.6 mn by 2022-end from its estimated worth of US$3,043.5 mn in 2017.
But what does this mean to beauty retailers? The global dry shampoo market is becoming much more popular as people’s lives are getting busier. The growing working class population has found interest in the dry shampoo, as it does not acquire much time to apply and effort to be put into their already hectic lives. This group is constantly exposed to dirt and pollution, and as many of us know frequent washes lead to loss of strength and sheen of hair. However, with dry shampoo water is not necessary to reduce greasing from the scalp and hair that boosts the demand of the product.
Another factor of the rising market of dry shampoo includes the fact that consumers prefer natural and organic hair care products that dry shampoo companies are supplying. They are not only free of harsh chemicals, but also help improve hair health through nourishing the scalp. Even models and hair stylists have begun to switch to dry shampoo that substitutes chemical based products in order to refrain from damaging their hair through excessive use of chemical based hair styling solutions and frequent shampooing. Many individuals are influenced by the fashion industry which leads to them adopting hair care solutions endorsed by models and hair stylists boosting the dry hair shampoo industry.
Some of the key players in the global dry shampoo market include Unilever Group, The Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., and L’Oreal SA. The leading form of the product is the spray form, which is estimated to hold the leading 66.2% of market share in 2017, and is valued at US$2,016.3 mn in 2017. It is only anticipated to increase over the years. From a geographical perspective, North America is the leading revenue contribution of US$1,134.0 mn in 2022. However, Asia Pacific except Japan is expected to register the leading 7% CAGR over the forecast period between 2017 and 2022.
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