CoverGirl has been reaching a wider audience the past couple years, showcasing a number of new faces to advertise the cosmetic brand. With a high celebrity profile list such as Ellen DeGeneres, Sophia Vergara, Zendaya, Katy Perry, Janelle Monáe, and other big names, CoverGirl has been breaking trends and signing on faces that aren’t regularly seen in the beauty modeling world.
CoverGirl’s latest ambassador is 69 year old model and registered dietician nutritionist, Maye Musk. Maye Musk is a successful women with two MAs and a modeling profile that she’s been building since she was 15 years old. Maye is also the mother of the CEO of Tesla, Elon Musk. Maye expressed her excitement about her new partnership with CoverGirl on her Instagram, stating “Who knew, after many years of admiring the gorgeous CoverGirl models, that I would be one at 69 years of age? It just shows, never give up. Thank you CoverGirl, for including me in your tribe of diversity. Beauty truly is for women of all ages, and I can’t wait to take you all along this amazing journey with me!”
Along with Maye Musk, now the oldest CoverGirl model, CoverGirl also signed on Shelina Moreda, motorcycle racer, and Massy Arias, fitness trainer, to the CoverGirl family. Shelina Moreda’s career is dominated by the male population, and Shelina finds that makeup allows her to set herself a part from her fellow competitors and takes pride in feeling pretty. Shelina finds that “More importantly, it makes me feel strong, and confident. As a female athlete who competes in the male dominated world of racing, I'm proud and stoked to represent a brand who allows me to stand up and say that it is powerful to feel pretty.”
Massy Arias, a fitness trainer who has a following of 2.3 million on Instagram, shows her followers routines, tips, and tricks on how to stay fit and eat healthy. Throughout many of Massy’s posts, she is seen wearing makeup throughout her workouts. Massy shares that “It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world.”
This is not the first time CoverGirl has broken cosmetic modeling traditions. Last October, CoverGirl signed its first CoverBoy, James Charles. The new male face of the brand allows for a following of a different audience to support the advancement for males in makeup. CoverGirl’s family continues to grow larger and all-inclusive, representing new faces across all races, ages, religions, and profiles, emphasizing the beauty in diversity, and the diversity in beauty.
[Photo via Maye Musk's instagram]