Anastasia Beverly Hills, Urban Decay and MAC Cosmetics are the most sought-after beauty brands across the United States, according to Influenster’s most recent findings. The consumer insights company aggregated the top reviewed beauty brands on its website and then conducted an online poll with 4,065 women to find out what beauty brands they want to find in their stockings this holiday season.
Social media sensation Anastasia Beverly Hills won the most number of votes across America, underscoring its expert grasp on the market along with the resurgence of the bold brow. Urban Decay’s cult following steered it to second place. The brand, which started out as an indie brand, now sells what has been dubbed the most popular eyeshadow in the world, Naked Eyeshadow Palette. MAC Cosmetics, best known for its signature lipsticks and consciously targeting the younger audience with its youth format stores, came in third.
Although Anastasia was the winner across the Northeast, South and West, it was Urban Decay that won the heart of the Midwest.
Here’s the breakdown by state:
Alabama MAC Cosmetics
Alaska Too Faced Cosmetics
Arizona Anastasia Beverly Hills
Arkansas e.l.f. Cosmetics
California Anastasia Beverly Hills
Colorado MAC Cosmetics
Connecticut Anastasia Beverly Hills
Delaware Urban Decay
Florida Anastasia Beverly Hills
Georgia Urban Decay
Hawaii Lancôme
Idaho Urban Decay
Illinois Urban Decay
Indiana Sephora Collection
Iowa bareMinerals
Kansas MAC Cosmetics
Kentucky Urban Decay
Louisiana Urban Decay
Maine Anastasia Beverly Hills
Maryland Kat Von D
Massachusetts Kat Von D
Michigan Urban Decay
Minnesota LUSH
Mississippi MAC Cosmetics
Missouri Benefit Cosmetics
Montana Smashbox
Nebraska ColourPop
Nevada Urban Decay
New Hampshire Maybelline
New Jersey Anastasia Beverly Hills
New Mexico SEPHORA COLLECTION
New York Anastasia Beverly Hills
North Carolina Anastasia Beverly Hills
North Dakota Too Faced Cosmetics
Ohio Urban Decay
Oklahoma bareMinerals
Oregon Too Faced Cosmetics
Pennsylvania Urban Decay
Rhode Island Benefit Cosmetics
South Carolina Too Faced Cosmetics
South Dakota CoverGirl
Tennessee Urban Decay
Texas Anastasia Beverly Hills
Utah Urban Decay
Vermont Becca Cosmetics
Virginia Urban Decay
Washington Anastasia Beverly Hills
West Virginia Sephora Collection
Wisconsin bareMinerals
Wyoming bareMinerals
District of Columbia tarte cosmetics
Influenster’s survey was conducted from Nov. 24 - Dec. 5 and completed by 4,065 respondents, as follows:
41%, 18-24 years old
40%, 25-34
13%, 35-44
6%, 45 and over
* Average age: 28
* 99% with heavy social media usage (on two or more social media channels)
The survey was conducted online in all 50 U.S. states and the District of Columbia.
[Image courtesy of Influenster]