Natural-beauty products manufacturer Pacifica Beauty has received a minority investment from consumer-focused growth equity fund Alliance Consumer Growth (ACG). The investment will help Pacifica continue its product innovation and distribution expansion.
“Brook and Billy and the Pacifica team have built a truly impressive brand,” said Julian Steinberg, managing partner at ACG. “ACG couldn’t be prouder to partner with Pacifica to help fuel the next stage of their growth story.”
Pacifica was founded in 1997 by wife and husband team Brook Harvey-Taylor and Billy Taylor. The vegan, cruelty-free and award-winning brand’s portfolio spans several beauty categories, including skin care, cosmetics, bath and body, fragrance, hair care and nail care. The brand prides itself on giving its loyal customer base uncompromising quality, wellness and sustainability, and is sold in leading retailers, including ULTA, Target, Whole Foods and Sprouts.
“ACG and Pacifica are a perfect match. We both have been innovative in our respective industries and have worked on the fringes of mainstream. What ACG saw in Pacifica was not a hero SKU, but a true lasting brand,” said Harvey-Taylor. “While ACG’s portfolio is impressive, it’s their super optimistic spirit and love of great products that made us want to partner.”
[Image courtesy of Pacifica]
