Over the next two years, 35 percent more women consumers are expected to purchase natural beauty products, , according to a Green Beauty Barometer survey by Kari Gran, maker of all-natural skincare products. Furthermore, the regions of the United States that expect to see the largest increase in natural beauty product purchases are the Midwest and Northeast regions (both to the tune of 36 percent).
Another interesting finding from the report was that 69 percent of women with children in the home are more likely (than the average woman with no children in the home) to value green beauty products. Not surprisingly, the most sought-after, all-natural beauty product category is skin care. In second place is hair care, followed by makeup, sunscreen, fragrance and nail care (in order of all-natural ingredient demand). More specifically, three in 10 women will not purchase beauty products containing sulfates.
How are retailers meeting the consumer demand for all-natural beauty? It turns out that specialty cosmetic stores are doing it best, with only 8 percent of shoppers unsatisfied with their natural-beauty offerings. Whereas 14 percent of women are unsatisfied with mass market drug/grocery store natural-beauty offerings, followed by department stores at 13 percent and drug/grocery stores at 12 percent. Notably, the highest dissatisfaction with natural beauty offerings came from women aged 45 to 54 and women who live in the western U.S..
Here are some other top insights gathered by the survey.
Percentage of women who read labels, geographically:
West, 57%
Midwest, 48%
Northeast, 57%
South, 58%
The Top 3 age brackets that spend time reading labels:
18- to 34-year-olds, 62%
35- to 44-year-olds, 55%
65 and older, 55%
Form more information, visit https://karigran.com/greenbeauty
[Image courtesy of Kari Gran]