Product discovery and reviews platform Influenster surveyed 5,448 millennial women of an average age of 25 to uncover their beauty habits and preferences.
Here are the top results:
- Must-have lipstick brand: M.A.C. (19%)
- Mascara brand they could wear for the rest of their lives: COVERGIRL (14%)
- All-time favorite nail polish color: Pink (27%)
- Eyeshadow color they can't live without: Brown (32%)
- Most common natural hair color: Dark Brown (50%)
- Sixty-nine percent dye their hair
- Fifty-three percent dye their hair at home
- Top-favorite hair dye color: Red (19%)
- More than 1/3 of millennial women go three or more days without washing their hair
- Thirty-six percent own more than 10 lipsticks
- If only one makeup could be used, it would be mascara (35%)
- Almost half of millennial women wear makeup every day.
- Beauty trends winners: Face Contouring, Highlighting, Gel/Shellac Manicures
[Image courtesy of Influenster]