Evine Live, a shopping destination and curator of video content, recently debuted SIROT, an exclusive antiaging skincare line.
The collection was founded and created by world-famous hand supermodel Ellen Sirot. It uses advanced, patent-pending Transformative Glass Technology to transform normal-looking skin into a glass-like appearance through an innovative day and night system for the face, body and hands. The routine takes less than one minute a day and night.
“There are ingredients in these beautiful glass bottles that will amaze you,” continued Sirot. “A combination of unique peptides, 3-D oat sugars and mushrooms that create the look of toned skin; even molecules based on silicium that support the appearance of collagen, volume and elasticity. It’s really natural and just so effective. The best of science and nature working together hand in hand!”
For more than two decades, Sirot’s ageless hands have earned her worldwide acclaim as the “Supermodel of Hands.” Her portfolio includes numerous household brands, such as Neutrogena, Dawn Dish Soap, Sally Hansen and Campbell’s. Sirot has also worked as a “hand-in” for A-list celebrities and TV personalities, such as Katie Holmes, Sarah Jessica Parker and Hillary Swank.
“Every woman has ‘that moment’ – the moment when they first notice their skin isn’t as smooth and youthful as it once was. For me, that moment came 15 years ago when I looked down at my hands—my livelihood—and saw the first signs of aging. I couldn’t sit idly by and watch my hands age. I had to do something about it. I made it my mission and set out to find the perfect antiaging hand cream,” said Ellen Sirot. ”What I didn’t know 15 years ago was that my quest for youthful hands would lead me to an ingredient as powerful as Transformative Glass Technology. Finding this technology changed everything for me. That’s when I decided I couldn’t let my life go by without sharing this discovery.”
SIROT features a full line of antiaging products for face, body and hands, including day and nighttime cleansers. Everything is dermatologically tested, cruelty-free and free from parabens, sulfates, petroleum/petrolatum, mineral oil, ethanol, phthalates and artificial colors. Committed to easy, quick and effective solutions, SIROT aims to change the look and feel of skin while helping women fall in love with their skincare routines.
“In the world of modeling and advertising, few hand models are as prolific and revered as Ellen Sirot. We’re thrilled to share her story, expertise and product with Evine customers,” said Michael Henry, chief merchandising officer at Evine. “We look forward to building the SIROT brand at Evine and will continue to bring customers exclusive values on the industry’s latest technologies and trends.”
[Image courtesy of Evine]