Mega-retailer Walmart recently expanded natural skincare brand California Baby throughout 1,700 Walmart stores across the nation in August. The retail chain now carries California Baby’s most celebrated products, including the award-winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer’s ecommerce site.
California Baby has more than 20 years of experience in the natural skincare category. It has been a pioneer in safe personal-care products for both children and adults. As part of its mission, the natural skincare brand seeks to educate and inspire others to lead a more natural lifestyle, thereby underlining its eagerness to introduce its effective, yet safe products to Walmart’s mass consumer audience.
“At California Baby, we put our customers first, and we know Walmart adheres to that same philosophy. We produce a natural, high quality product for the family. From baby to adult, we grow with our customer so we never compromise,” said California Baby founder and CEO Jessica Iclisoy. “We are thrilled to have the opportunity to offer the safest products on the market to a wider consumer base and are proud to join the Walmart family on this mission.”
The brand boasts manufacturing and farming expertise and constantly seeks innovative ways to provide the best quality products for the entire family, while inspiring others to do the same.
”Our assortment is driven by our customers, and we know they are looking for quality natural and organic products for their families,” said Julia Turley, senior buyer for baby at Walmart U.S. “California Baby is a brand we are confident our customers will love, and we’re proud to have it on our digital and physical shelves.”
[Image courtesy of California Baby]