Unilever, a supplier of food, home and personal-care products, is set to purchase men’s grooming brand Dollar Shave Club. Terms of the transaction were not disclosed, though Michael Dubin is expected to continue to serve as CEO of DSC.
DSC, headquartered in the Venice area of Los Angeles, California, was founded in 2012. Since inception, it has worked to transform the shaving category through its lifestyle brand, empowering 3.2 million members, and is on track to exceed $200 million in 2016.
“DSC couldn’t be happier to have the world’s most innovative and progressive consumer-product company in our corner,” said Michael Dubin, founder and CEO of Dollar Shave Club. “We have long admired Unilever’s purpose-driven business leadership, and its category expertise is unmatched. We are excited to be part of the family.”
With a product and brand range that extends far beyond shaving, including Wanderer men’s personal wash products, Big Cloud men’s skincare products, Boogies hairstyling products, and One Wipe Charlies daily wipes, Dollar Shave Club brings to Unilever’s personal-care category a unique male grooming perspective.
“Dollar Shave Club is an innovative and disruptive male-grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” said Kees Kruythoff, president of Unilever North America. “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”
[Image courtesy of Dollar Shave Club]