Sunless, Inc., which is owned by The Riverside Company acquired Norvell Skin Solutions, LLC, on April 29, 2016.
“The acquisition of Norvell establishes Sunless, Inc. as the undisputed international market leader in the sunless tanning segment of the beauty industry," says Peter van Niekerk, CEO of Sunless, Inc. “The two businesses perfectly complement each other, as Norvell is the leader in professional-applied spray tanning systems and enjoys a strong position in skin care with the Dancing with the Stars brand, and Sunless, Inc. is the leader in automated spray tanning systems and premium self-tanning products under the VersaSpa and Mystic Tan brands.”
“This has been our family’s life and work for 39 years,” Rick Norvell, president of Norvell Skin Solutions, LLC, shares. “We appreciate and have the utmost respect for the diehard loyalists of the Norvell brands who have put us on the map and helped us become the leaders we are today. We are very excited about the new opportunities and innovations this combined company will offer our customers. Sunless, Inc. and its principals are the only team I would entrust with the brand that bears our family name. They have given their firm commitment to continue the legacy of quality products, education and customer service that customers and consumers have come to expect from Norvell.”
According to the Norvell Skin Solutions, LLC: The Norvell and Sunless, Inc. organizations remain focused on supporting and serving their respective brands and customers, while the company reviews how to optimize integration of the business. All customer contacts remain as they were prior to the acquisition.
“Rick Norvell will continue to lead the Norvell business, as a member of the Sunless leadership team," assures van Niekerk. “All key members of the Norvell family will also continue in their roles. We understand that Norvell is more than a brand to the sunless tanning industry.”
For more information about Sunless, Inc. and Norvell, visit www.sunlessinc.com.