The winners of the first-ever Best In Show Awards from the inaugural 2015 Indie Beauty Expo, which took place Aug. 27 in New York City, highlights some of the hottest indie beauty brands on the market. The winners span 14 categories, ranging from body to hair and even branding.
“At its core, iBE is about recognizing and celebrating the creativity and ingenuity of the passionate entrepreneurs leading independent brands," said Nader Naeymi-Rad, co-founder of iBE. “It is an honor to be able to recognize the pioneers among pioneers.”
"With so much product innovation and thoughtful design on display, narrowing down our choices in each category to three finalists and then selecting a winner was not easy," said Marie Watkinson of Spa Chicks On The Go, chairperson of the evaluation committee. "The evaluation committee made sure to invest the time needed to test each product and critically evaluate every entry".
iBE’s evaluation committee included Jeannie Jarnot of Beauty Heroes, Cheryl Kramer Kaye of Shape magazine, Andrea Nagel of CEW, Jessica Richards of Shen Beauty and celebrity makeup artist Cynde Watson.
“We are thankful for the hard work of Marie and all the members of our evaluation committee who applied their decades of experience in the beauty industry to provide iBE with a credible and objective evaluation process,” added Naeymi-Rad.
The winners of the first-ever Indie Beauty Best in Show Awards are:
CATEGORY/BRAND/PRODUCT
Body: Eu2Be, Enrich + Radiate Oil
Cleanser: Phyto 5, Cleansing Foam (Face)
Cosmetics: VMV Hypoallergenics, Skintelligent Cheek Color
Facial Oil: True Moringa, Lavender Facial Oil
Fragrance: Strange Invisible, Aquarian Rose Perfume
Hair: Briogeo, Don’t Despair Repair! Deep Conditioning Mask
Mask or Treatment: Beauty Rx (tie), The Progressive Peel; Nugg (tie), Face Mask Collection
Moisturizer: Phyto 5, Cream Extreme
Nail: LVX, Vegan Nail Lacquer
Self-Tanning: Vita Liberata, Trystal Minerals - Self Tanning Bronzing Minerals
Serum: Jillian Wright Skincare, Breakout Blocker Clarifying Serum
Branding: Eu2Be
Packaging: Kypris (tie); Nugg (tie)
Sustainable: Farmaesthetics
Exhibitors at iBE were qualified to submit up to three products for evaluation. Three finalists were selected within each of fourteen categories by the panel of judges, who then narrowed down the final selections. Winners will be able to display the Best in Show seal on their products and online for one year, as well as a one-time discount to the next iBE show.
[Image: indiebeautyexpo.com]