All U.S. Sally Beauty Supply stores should have new nail studios with about 750 shades of nail polishes near their entrances by January 2015, a top Sally Beauty Holdings executive said Nov. 13 in a conference call with analysts discussing the company's fiscal 2014 fourth-quarter and fiscal 2014 financial results released the same day.
The nail studios will be installed in 1,500 U.S. Sally Beauty Supply stores by the end of November, added Christian A. Brickman, who was appointed president and COO this past June. It is expected that Brickman will transition to CEO of Sally Beauty Holdings by April 2015.
"We will be marketing the nail studio to Sally customers in [the second quarter of] fiscal 2015 once all the stores are fully set," stated Brickman. "Based on the early feedback we have received, we’re already working on additional in-store studios—including a haircolor studio in order to further differentiate our stores going forward."
Additionally, SBS's "Store Refresh Test Initiative was recently completed with 139 U.S. Sally stores in three regions," he reported. The "refresh" includes hardwood floors, LED lighting and updated signage at a cost of about $20,000 per store, according to Brickman. "We will decide how broadly and quickly we want to move forward with additional stores" after evaluating the results, shared Brickman.
"TIGI [Professional], the maker of Bed Head and Catwalk, has awarded exclusivity to our BSG [Beauty Systems Group] stores and provided additional territory to our sales consulting business effective prior to January 2015," he also announced.
[Image of Sally Beauty Holdings headquarters in Denton, Texas, by Marc Birenbaum, Beauty Store Business; Earnings call transcript by Seeking Alpha used]
