SEPHORA will debut its monthly beauty subscription, PLAY! by SEPHORA, September 2015.
Subscribers of PLAY! by SEPHORA will receive the retailer's hottest prestige brands and products, delivered directly to their door, for $10 per month.
Each PLAY! by Sephora delivery is curated around a specific theme, and contains five popular, high-performance, deluxe-size, prestige products.
The debut set, Uncover The Essentials, features must-have items for endless styles–everything from a best-selling lip stain to a much-adored moisturizer. Subscribers will also enjoy a little extra, such as the bonus fragrance sample included in the debut box, and a free monthly Spotify PLAY!List available to everyone on Sephora.com/play that is filled with songs inspired by the current box theme.
Upcoming themes will range from Secrets To Dewy Skin to The Exclusives. SEPHORA promises that every PLAY! by SEPHORA box will only contain prestige beauty products that interest its subscribers and never beauty products that just fill up space.
Additional PLAY! by SEPHORA perks include:
PLAY! BOOK, which is positioned as subscribers' go-to guide for maximizing each and every item in their box, from application tips and insider beauty hacks to fun facts and conversation starters. It also allows subscribers to access enhanced content through the Sephora to Go App on their smartphone. Users can scan the images to shop and unlock augmented reality experiences. They can also connect to user-generated ratings and reviews on Sephora.com, and check out fellow beauty lovers’ product content on Sephora’s Beauty Board. And, if more advice is needed, the Sephora PRO Team, of leading makeup artists, is available.
PLAY! PASS provides subscribers with an all-access card to enjoy personalized, one-on-one tutorials at their local SEPHORA store. Subscribers can simply flash their PLAY! PASS in-store to team up with SEPHORA experts to learn how to use everything in their PLAY! box assortment and master a fun new look. They also receive 50 extra Beauty Insider points when they scan their card at the register with any purchase
PLAY! DATES at SEPHORA stores gives subscribers an opportunity to engage other subscribers and experts monthly, to get the most from all the products in their box.
A limited amount of PLAY! by SEPHORA subscriptions will be available in select markets beginning September 2015, with a full national launch in early 2016.
Beauty enthusiasts may log on to www.sephora.com/play and sign up for updates on availability in their area.
[Image courtesy of SEPHORA]