Educational sessions will complement product finds and special after-hour events during the winter edition of NY NOW, The Market for Home + Lifestyle, Jan. 31-Feb. 4, 2015, at New York City’s Jacob K. Javits Convention Center. Industry experts will share design and color trends, social-media and related marketing strategies, the basics of importing and other business-building advice.
“From savvy business strategies to social-media tips NY NOW seminars cover practically every aspect of retailer education, and our after-hours entertainment showcases New York City’s best offerings and our industry’s highest achievers,” said Scott Kramer, NY NOW co-director and vice president.
Four seminar “tracks”—LIFESTYLE, NEW! IDEAS, HANDMADE and HOME—are designed specifically to complement NY NOW’s collections. Nearly 40 sessions presented address issue and opportunities central to today’s home and lifestyle industries, including personal care and wellness.
The full seminar and event schedule is now available at www.nynow.com/programs, and advance pricing discounts are in effect through Jan. 27. Most sessions cost $20 in advance; $25 on-site. Advance registration is suggested.
As part of the LIFESTYLE track, the Day Spa Association will host “Spa-ctacular Products to Boost Sales” showcasing can’t-miss products from the NY NOW exhibit floor. As an added bonus, seminar participants will receive coupons for show orders and a chance to win a swag bag containing free samples.
Also, in the the LIFESTYLE track, Susan Tucker of Giftware News and Baby & Kids will share advice for trend-spotting and integrating trends into existing best sellers in a session titled “Keeping It Fresh—How to Spot, Shop & Sell On-Trend Gift Items.”
As part of the NEW! IDEAS track, Linda Cahan, visual-merchandising and store-design expert, and columnist for Gifts and Decorative Accessories, will present “Store Design On a Shoestring: Design Or Renovate?” addressing trends in store design, ideas for budgeting and creating a floor plan that works.
In addition, the NEW! IDEAS track will include a series of 15-minute seminars presented by SnapRetail, focusing on a variety of ecommerce, social-media and emarketing strategies for retailers—from how to get the most out of a store’s website to effective strategies for Pinterest and Instagram.
[Image courtesy of NY NOW, The Market for Home + Lifestyle]