Product discovery and reviews platform Influenster has launched its new and improved mobile app for the iPhone and iPad. The Influenster app is designed to be the on-the-go shopping companion for members to compare products, write instant reviews and discover new products along the way. This mobile upgrade, alongside the unveiling of the brand new look and capabilities of Influenster.com, is set to offer users a seamless, immersive social experience that fully integrates products into their everyday lives.
“We are excited to further enhance the product discovery and shopping experience for our members,” said Elizabeth Scherle, president and co-founder of Influenster. “Our community of social media influencers can now use the Influenster App to conveniently access over 4 million product reviews while making their purchase decisions in stores, all while using standout features like the building of shopping lists and scanning of barcodes right at their (swiping) fingertips.”
The apps brand new navigation schemes include:
Lists: Users can build lists on-the-go by grouping products of interest together into visual mood boards. For example, to be inspired by makeup products aligned with upcoming holidays, a user might build a list called National Pink Day! My Favorite Pink Makeup to curate her favorite pink-hued beauty essentials. Alternatively, if she's feeling inspired by her favorite celebrity’s beauty sensibility, she could browse lists like Bronze like a Kardashian to figure out the right makeup products to nail the look. She can also add personal touches, such as custom photo uploads, titles and captions, as well as like, comment and follow other members’ lists.
Photo filters: Users can make their photo uploads stand out by customizing a range of filters, texts and inspirational badges onto their personal shots.
Influence: User may now also contribute more actively to the community by asking and answering questions, writing reviews and uploading photos.
The updated navigation schemes include:
Scanner: This new and improved function allows users to more efficiently scan barcodes in stores to gain access to a wider inventory of product information.
Reviews: Users may upload a photo alongside their review to bring life (and clarity) to their writing.
Discover: It's tailored based on users' selected interests, products that they follow, as well as recommended products.
Browse: Users can find exciting trend stories and how-to guides alongside products as they browse through their categories of interest.
The Influenster App is available in the Apple App Store and will soon be made available to Android devices. Existing users can automatically update to the latest version, while new users can download the app here.
[Image courtesy of Influenster]